Anheuser Busch InBev’s prospective deal to take over SAB Miller PLC could prove disastrous for Chinese local beer brands Tsingtao and Yanjing.
Anheuser Busch InBev and SAB Miller issued a statement this past Wednesday that Anheuser Busch has launched a bid to take over SAB Miller.
If the merger is successful, the new mega beer company will be worth $275 billion, with annual sales of $73.3 billion. more than three times larger than Anheuser Busch and SAB Miller’s Netherlands-based rival Heineken.
SAB Miller holds Chinese brand Snow, which will be acquired by Anheuser Busch if the deal is a success. The merger could prove to be a disaster for Tsingtao, Yanjing, and other local Chinese brands.
SAB Miller holds a 49% stake in Snow, which is currently China’s largest beer producer. Snow currently holds a 23.2% market share in China. Tsingtao holds 14%, Yanjing 10%, and Carlsberg 4.6%.
However, if the deal goes through, Anheuser Busch plans to expand Snow in China, changing the face of China’s beer industry. Other beer manufacturers in China may have to consolidate in order to compete.
Source: thepaper.cn
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Keywords: InBev Miller merger China beer industry Snow beer
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If it was served cold and wasn't served carbonated, Chinese beer could be good. Sometimes in certain medium-end restaurants you can get a nice drinkable Qingdao, and some of the export beers are good, but the usual swill in bottles is abominable gaseous weak piss.
Sep 23, 2015 00:08 Report Abuse
If it was served cold and wasn't served carbonated, Chinese beer could be good. Sometimes in certain medium-end restaurants you can get a nice drinkable Qingdao, and some of the export beers are good, but the usual swill in bottles is abominable gaseous weak piss.
Sep 23, 2015 00:07 Report Abuse
Snow beer? 马尿! Article doesn't mention Zhujiang beer. I thought InBev owned a share in them?
Sep 21, 2015 18:55 Report Abuse
I just don't care for Chinese beer. It's the classic example of love in a boat. But I drink it anyway. Too much of it, my wife says. Still, the pencil still works. Cheers!
Sep 21, 2015 17:58 Report Abuse
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