February 11 saw five basketball teams converge in Jinxiu Yao autonomous region, Guangxi for a basketball tournament. The five teams featured a wide range of stars, some players had played in the Chinese Basketball Association (CBA), but there were also a few who had played NBA ball.
The tournament was entirely funded by five local businesses who wanted to attract attention to their products and their city. In total the enterprises provided up to 1 million RMB to the project. The tournament was such a hit with the towns folk that an hour before the first game started the Muzhen Basketball Complex, the venue for the tournament, was completely packed.
One of the investors said oft the tournament, “This will not only allow people to watch an exciting basketball game, but our enterprises can improve visibility.” What a great initiative for the people of Jinxiu Yao and the local businesses alike.
Source: sports.ifeng.com
Warning：The use of any news and articles published on eChinacities.com without written permission from eChinacities.com constitutes copyright infringement, and legal action can be taken.
Keywords: Guangxi Town Raise Funds for Basketball Tournament
All comments are subject to moderation by eChinacities.com staff. Because we wish to encourage healthy and productive dialogue we ask that all comments remain polite, free of profanity or name calling, and relevant to the original post and subsequent discussion. Comments will not be deleted because of the viewpoints they express, only if the mode of expression itself is inappropriate.
Please login to add a comment. Click here to login immediately.
It should lose the "National" aspect once it expanded its scope of play to outside the USA. But it can't change, due to how closely the brand recognition is tied to the NBA abbreviation. FIBA is largely unknown in China, even among BB enthusiasts.
Feb 14, 2014 11:42 Report Abuse
sorry, i missed your point. "are you sitting on a dildo?"
Feb 14, 2014 23:37 Report Abuse
NBA is a name (proper noun). The name of an organization does not change with perspective.
Feb 13, 2014 20:16 Report Abuse
Technically, NBA should be called IBA when the play outside the States. But I think Chinese are so familiar with the term, that they wouldn't recognize what IBA meant, even if you translated it to them. But if you shout "NBA", their eyes will light up with admiration.
Feb 13, 2014 19:40 Report Abuse
Sign up with
Google
(
(