That’s right, Chinese distillers are planning to break every expats’ favorite sweet-tasting, refreshing spirit baijiu into the Western liquor market.
A lucrative business in China—1 billion liters were imbibed in 2012—baijiu distillers in China are confident that the drink can find success in countries where alcohol consumers don’t already obliterate their insides on a daily basis. “Baijiu hasn’t been marketed to the West yet, but I think it could be. People are interested in China and here’s a piece of Chinese culture that can go right to your dinner table,” said James Rice, Managing Director of baijiu marketer Sichuan Swellfun.
While those keen to export it to the West admit that it has an acquired taste (to say the least), they believe there is some hope that baijiu can be successfully marketed to the West if certain adjustments to its taste are made. “Tequila has as very unusual flavor, but through clever marketing and good cocktails, it has earned a place on the bar shelf. I see no reason why the world’s most popular spirit can’t do the same,” explained Derek Sandhaus, an expert on the industry.
If the prospect of baijiu sunrises has you as excited as us, let us know in the comments box below.
See also: Elderly Chinese Biker Flashes Fake United Nations ID During Police Check
Source: Reuters
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Keywords: baijiu distillers in China baijiu in the West Chinese distillers
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RUFKM world most popular liquor(ever thing that consumed in china is considered to be "most popular" due to their sheer number)...anyone who has tried baijiu knows drink one glass reduce one year...also get any other bottle throw a shot on naked flame then do the same with baijiu the difference is evident!
Jun 17, 2013 11:05 Report Abuse
I always thought they could make good sales to the homeless/frat guy market. You can buy 5 liters for 8 kuai! How else can you get "should I take him to the hospital now?“ smashed for a $1.50?
May 31, 2013 15:33 Report Abuse
Bloody hell "world's most popular spirit"?????? Only because it's cheap and everywhere in the world's most populated country!!!!!!!
May 31, 2013 14:38 Report Abuse
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