Nice idea eric.
But how can you be certain that no-one will start to fake the brand, if it becomes more marketable.
Someone else above talked about increasing margins. If you can increase margins, and then slide in a fake product. Hey presto, more profit.
But most fake product is bought as it is a few cents cheaper. The consumer is very price focused/addicted here.
But I have learned that there are no bargains in China. The product that costs twice as much is usually twice as good. Much better performance and will last beyond a week or 7 days. This is especially true of consumer durable.
Yes Caching, I am not talking about food. But the same basic rule about no bargains still holds.
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